“MAGGI Grannies”: Nestlé Côte d’Ivoire and UNESCO transform lives through literacy training for women traders

Nestlé Côte d'Ivoire, in partnership with UNESCO, is celebrating a major breakthrough in its "Mamies MAGGI" literacy program: five women aged 19 to 60 have successfully completed their primary school leaving exams, marking a turning point in their personal and professional journeys. This achievement illustrates the concrete impact of an initiative designed to offer a second chance to those who have never been able to go to school.

Launched in 2017 “MAGGI Grannies” program has already supported more than 2,500 women traders MAGGI products and other foodstuffs in Ivorian markets. In a country where 51% of the population is illiterate —and where two out of three women cannot read or write—this initiative restores hope and autonomy.

“Before, I felt blind. Today, I see things clearly. I can take the bus alone, write my name, read my customers’ shopping lists and manage my sales with confidence,” says Yonkaho Guinssalou , a trader at the Koumassi market and president of the women’s association. Thanks to classes tailored to their schedules and a digital application installed on phones donated by Nestlé, these women learn while they work.

The program is not limited to teaching reading, writing, and mathematics. It also aims to:

• Strengthen the management of commercial activities (record keeping, negotiation with suppliers),
• Improve self-confidence and independence,
• Create an intergenerational impact , with some now helping their children with their homework.

“We are proud of the determination of these women, who have waited decades to complete their basic education,” says Boris Akanza , Culinary Category Manager at Nestlé Côte d’Ivoire. “This program shows how education can transform lives and communities.”

UNESCO 's expertise was instrumental in adapting teaching methods to the realities of the retailers. Together, Nestlé and UNESCO created a sustainable model , combining education and economic development.

"MAGGI Grannies are not just saleswomen: they are entrepreneurs, mothers and leaders. This program gives them the tools to flourish and contribute more to society ," emphasizes a UNESCO representative.

Beyond the skills acquired, the program has a multiplier :

• women's economic vulnerability
• children's education
• Strengthening the role of women in their communities.

The Emissary